The new opening, based at the Jumeirah Lakes Towers, marks the combined offering’s first office in the Middle East and North Africa. It will be led by Abhi Roy, client director (pictured). 

Future Thinking’s model is based on using market research, data science and behavioural economics to facilitate better business decision making; GemSeek is a market research and data analytics firm founded by former senior managers at F500 companies.

Future Thinking’s innovation team, Quantum Lab, will also be made available in the market.

“The MENA market is growing rapidly with increasing demand for business intelligence that helps clients make better decisions about launching products, communicating with customers and improving their overall customer experience," said Jon Priest, CEO at Future Thinking.

"Having an established, local presence in this expanding market best positions us to grow in Dubai and across the Middle East.”