Further adoption of ‘critical’ analytics may be restricted by shortage of talent
Software company Lavastorm Analytics said that, based on its survey of 425 participants in the analytics industry, over 65% believe that organisations lack the numbers of people required to make the most of the data they have. According to Lavastorm, this could restrict the use of analytics in the future.
The survey found that the biggest factors holding organisations back from using analytics included: lack of skills/training/education ( 19%), lack of funding or resources ( 18%) and inadequate support from executives ( 10%).
Respondents felt that the skills most urgently needed in their organisations include statistics, math or quantitative skills ( 48%), analytics tools training ( 40%) and critical thinking ( 28%).
“Our latest survey points towards a major inflection point in the importance of analytics in building great businesses,” said Drew Rockwell, CEO of Lavastorm Analytics. “There is a supply and demand gap that, left unaddressed, will stall the obvious advantages of data-driven decision-making.”
The full report is online here.
- On a related note, the careers section of the latest edition of Impact – our sister magazine – looks at the looming maths skills shortage in the UK, and what this might mean for research and related industry. You can read the article online via Impact’s digital edition here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Mike
12 years ago
Interesting results. While it's possible there is a shortage of people with the right skills, it's also possible there is a lack of demand for analytics projects, as pointed out by Talent Analytics, Corp CEO Greta Roberts. The business drives demand - so maybe the shortage is actually backwards.
Like Reply Report