Davis (pictured), who specialises in segmentation, was previously a director at RedBlue Research. Prior to that, he held the role of partner in Hall & Partners’ consumer research division.

In his new role, Davis will oversee quantitative research at FreshMinds, leading teams and bolstering the company’s quant offer.

Catherine Crump, chief executive at FreshMinds, said: “Sam is a fantastic hire who will help us push the boundaries of quant research and deliver even better outcomes for our clients. Segmentation has become a core part of our offer and we’re delighted to have Sam on board to take our capabilities to the next level.”