NEWS4 July 2018
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NEWS4 July 2018
UK – Insight and innovation consultancy FreshMinds has appointed Sam Davis as director of quantitative research.
Davis (pictured), who specialises in segmentation, was previously a director at RedBlue Research. Prior to that, he held the role of partner in Hall & Partners’ consumer research division.
In his new role, Davis will oversee quantitative research at FreshMinds, leading teams and bolstering the company’s quant offer.
Catherine Crump, chief executive at FreshMinds, said: “Sam is a fantastic hire who will help us push the boundaries of quant research and deliver even better outcomes for our clients. Segmentation has become a core part of our offer and we’re delighted to have Sam on board to take our capabilities to the next level.”
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