NEWS22 June 2009 picks Unica for web analytics task

New business North America

US— Sports news website has signed a deal with marketing management software firm Unica to use its NetInsight OnDemand tool to analyse visitor behaviour and help craft more relavant marketing campaigns.

The tool tracks and analyses visitor behaviour, trends and success indicators and is available in either OnDemand or OnPremise versions.

Unica CEO Yuchun Lee said: “Leading sites like want to better understand their passionate and loyal users and recognise that web analytics helps them accomplish this goal.”