NEWS20 March 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Twentieth Century Fox has hired MarketCast managing director Kevin Yoder as executive vice president of research and strategy.
Yoder joined MarketCast in 2008 from Nielsen NRG, where he worked from 1992, latterly as COO.
In a joint statement Fox chief creative officer Tony Sella and chief marketing officer Oren Aviv said: “Kevin is one of the most respected and talented marketers and researchers in this industry. We are incredibly fortunate to have someone on our team with his breadth of knowledge and industry insights.”
Yoder’s appointment was announced alongside that of former Warner Bros and CBS Films executive Debbie Miller who joins Fox as executive vice president of marketing.
Miller will oversee publicity, promotions, research, and digital marketing, while working to develop overall marketing strategies with Sella and Aviv.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
An inclusive workplace is one where all employees are made to feel equally involved and supported. The Market Resea… https://t.co/GI9v95QmJ7
New IPA poll on the role brands can play in the cost-of-living crisis https://t.co/Qsycytgsnw #mrx #marketresearch
One in five Britons say they are unable to make ends meet https://t.co/YPuE67r4Qg #mrx #marketresearch
If your agency isn’t signed up : why not ? @TweetMRS Inclusion pledge #StartMakingSense #mrx https://t.co/ZUmxDvDwPg
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments