NEWS20 March 2012

Fox hires Yoder for research and strategy role

North America People

US— Twentieth Century Fox has hired MarketCast managing director Kevin Yoder as executive vice president of research and strategy.

Yoder joined MarketCast in 2008 from Nielsen NRG, where he worked from 1992, latterly as COO.

In a joint statement Fox chief creative officer Tony Sella and chief marketing officer Oren Aviv said: “Kevin is one of the most respected and talented marketers and researchers in this industry. We are incredibly fortunate to have someone on our team with his breadth of knowledge and industry insights.”

Yoder’s appointment was announced alongside that of former Warner Bros and CBS Films executive Debbie Miller who joins Fox as executive vice president of marketing.

Miller will oversee publicity, promotions, research, and digital marketing, while working to develop overall marketing strategies with Sella and Aviv.