Forrest joins from OTX/Ipsos where he was head of digital strategy for Ipsos ASI in the US and will be based in Hall & Partners’ New York office where he will drive the digital strategy and the creation, roll-out and integration of digital capabilities and products across the company globally.

“In today’s world, it is not about ‘digital marketing’ as a separate, siloed thing. It is about marketing in a digital world. This forces us to challenge what we do every day because digital technologies continue to evolve, and the way that brands engage with consumers continues to evolve. So, how we measure brand engagement needs to continue to evolve,” said Forrest.