Former Nielsen SVP Louise Ainsworth becomes Warc CEO
A former BBC and Shell marketer, Ainsworth replaces Rufus Olins, who left the firm last November. At Nielsen she was responsible for the development and international roll-out of advertising effectiveness tool Brand Effect and was a former MD EMEA at Nielsen Online. She left the company after six years in January.
She was a managing partner at OgilvyOneLondon, where she led the interactive team. She said: “In today’s complex marketing environment the need for quality market intelligence is greater than ever. Beyond the service itself Warc represents a community of industry practitoners who believe that great advertising is based on great insight.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments