NEWS28 June 2012

Former Nielsen SVP Louise Ainsworth becomes Warc CEO

People UK

UK— Louise Ainsworth, former Nielsen SVP and MD EMEA for Nielsen Online, has been named as the new Warc CEO. She will take up the role on 3 July, the advetising intelligence body has confirmed.

A former BBC and Shell marketer, Ainsworth replaces Rufus Olins, who left the firm last November. At Nielsen she was responsible for the development and international roll-out of advertising effectiveness tool Brand Effect and was a former MD EMEA at Nielsen Online. She left the company after six years in January.

She was a managing partner at OgilvyOneLondon, where she led the interactive team. She said: “In today’s complex marketing environment the need for quality market intelligence is greater than ever. Beyond the service itself Warc represents a community of industry practitoners who believe that great advertising is based on great insight.”