NEWS13 October 2011

Former Nielsen man named SoundOut president

North America People

US— Rob Sisco has been appointed president for North America at music insight, testing and analytics firm SoundOut, which provides clients with feedback on new music releases.

Sisco (pictured) will have responsibility for the firm’s business in the US and Canada, including setting up strategic partnerships with radio groups, record labels and consultancies.

He has spent more than 30 years in the radio and music industry, including spells leading Nielsen’s entertainment measurement business and eight years with research agency Fairwest Direct. Sisco has also been serving as a strategic advisor at architects FA and Partners.

SoundOut founder and CEO David Courtier-Dutton said: “Rob is one of the best known and most respected executives in the industry, and it is fantastic to have him on the team.”