Gileadi is based in New York and will report to Kantar Media’s global chief executive officer Patrick Béhar, as well as leading the company’s innovation and growth strategy and strengthening client relationships across North America.

Before taking up her new role, Gileadi was global product lead for cross-media measurement and industry advocacy at Google, specifically leading the platform’s strategic planning for cross-media measurement investments and commercial product strategy for buy-side led cross-media projects.

Béhar said: “This new role is a clear sign of our commitment to be at the forefront of innovation in measurement and our ambition to serve the content and advertising ecosystems, deepening our partnerships with broadcasters, digital platforms, advertisers and agencies.

“Our clients and partners are central to everything we do – Nicole is perfectly placed to take our relationships to the next level. I am hugely excited Nicole is joining our global team, both to strengthen our partnerships globally and as our ambassador in the North American market.”