Kantar Media appoints head of measurement strategy for North America

US – Audience measurement business Kantar Media has named Yee Pang as head of measurement strategy, North America, which is a newly-created role at the company.

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Pang will focus on developing Kantar Media’s measurement capabilities in North America and globally.

In addition, Pang will lead the company’s engagement with the Media Rating Council and will support the Association of National Advertisers’ cross-media initiative Aquila.

Pang joins Kantar Media from GroupM, where he served as group director, research and measurement.

Prior to GroupM, Pang was client director at Initiative, part of the Interpublic Group, and started his career at Publicis.

Nicole Gileadi, chief strategy officer and managing director for North America at Kantar Media, said: “As Kantar Media continues to support marketers and agencies, Yee’s deep knowledge of the buy-side’s measurement needs will be invaluable.

“We look forward to benefiting from his significant experience as we work to advance cross-media measurement.”

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