Former Blue Moon researchers set up Snapcracker
The agency will be a qual house with access to a network of quantitative partners, but plans to add in-house quant capabilities further down the track.
Smith was previously a senior consultant at Stokes Mischewski and was an associate director at GfK Blue Moon before that.
Duffy, meanwhile, spent 10 years at GfK Blue Moon as director of qualitative research.
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