NEWS4 March 2013

Former Blue Moon researchers set up Snapcracker

Asia Pacific People

AUSTRALIA — Former GfK Blue Moon qualitative research specialists Craig Smith and Claire Duffy have set up Snapcracker Research and Strategy in Sydney.

The agency will be a qual house with access to a network of quantitative partners, but plans to add in-house quant capabilities further down the track.

Smith was previously a senior consultant at Stokes Mischewski and was an associate director at GfK Blue Moon before that.

Duffy, meanwhile, spent 10 years at GfK Blue Moon as director of qualitative research.