NEWS4 March 2013

Former Blue Moon researchers set up Snapcracker

Asia Pacific People

AUSTRALIA — Former GfK Blue Moon qualitative research specialists Craig Smith and Claire Duffy have set up Snapcracker Research and Strategy in Sydney.

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The agency will be a qual house with access to a network of quantitative partners, but plans to add in-house quant capabilities further down the track.

Smith was previously a senior consultant at Stokes Mischewski and was an associate director at GfK Blue Moon before that.

Duffy, meanwhile, spent 10 years at GfK Blue Moon as director of qualitative research.

Simon Miller

Asia Pacific People

@RESEARCH LIVE

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