NEWS6 February 2012
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UK— Hall & Partners has named Kevin Ford as global head of research solutions.
He will be responsible for building on Hall & Partners’ Engager framework, as well as leading the agency’s shopper insights work and further developing the measurement of social media and digital campaigns.
Vanella Jackson, global CEO, said: “We are thrilled to be adding Kevin to our global team. He’s a true products guru and strategic visionary who will help guide bigger thinking and develop better tools to take us to the next level.”
Ford (pictured) has over 25 years’ research experience and joins from Harris Interactive where he was most recently the European head of solutions. Before Harris, he was global head for evolution research services at Ipsos.
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