Fizziology unveils TV analytics tool
The new tool scours the social web for mentions of a TV show to measure its influence and the levels of anticipation among viewers. Fizziology said that the resulting buzz score could be used as a point of comparison with traditional ratings or combined with them “to create a more holistic view” of a show’s value.
Fizziology COO Jen Handley said: “As media buyers and sellers gather this week at the television upfronts, they will use a combination of projected ratings, guaranteed ratings and gut feel to commit hundreds of millions of dollars. In this day and age when anything and everything can be measured, we believe SocialDensity will provide immediate analytical value.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments