Fizziology said that the new service is aimed at teams, leagues and event marketing companies that want to make business decisions based on what fans say about issues like ticket prices, car parking facilities and players and coaches online.

The service tracks sentiment using human analysts – who the firm say are better able to detect sarcasm, spelling mistakes and slang – before categorising comments as positive, negative or neutral.

Rich Calabrese, account manager at Fizziology, said: “Fizziology’s sports tracker takes the guesswork out of deciphering what matters most to fans so teams and sports event marketing firms can incorporate their feedback and generate swift changes to improve upon the overall fan experience.”