NEWS30 November 2021

Firefish Group hires former Kantar senior client lead

News People UK

UK – Strategic insight consultancy Firefish has appointed Mark Webster as head of data strategy.

Head shot of Mark Webster at Firefish

Webster (pictured) brings more than 11 years’ experience working with some of the world’s largest brands, including Samsung, Pladis, Reckitt and Legal & General.

He joins Firefish Group to lead on building new data capabilities, partnering with clients on their data-related challenges, as well as “futureproofing and transforming existing strategic insight programmes”, according to the agency.

Webster has worked with a range of pioneering tools and approaches, including the use of System 1 neuro techniques; commercial brand equity modelling; social and search data blending; and wider data integration and predictive analytics.

Commenting on the appointment, Firefish Group chief executive Jem Fawcus said: “We are so excited to bring Mark in as head of data strategy. His expertise and passion fits perfectly with the next evolution of the Firefish Group and I can’t wait to see him putting new tools and thinking in the hands of our brilliant client teams here, enhancing existing best-in-class solutions and delivering even more powerful client stories.”