Firefish expands to South East Asia

The latest office — other recent openings have been New York in 2013 and Amsterdam in 2012 — will be led by ex-ABN Impact director, Angela Cross (pictured).

Firefish board director Bob Cook will become regional MD, working alongside Angela in the launch of the Singapore office.

“We are delighted to have Angela at the helm of our new Singapore office,” Cook said. “We worked together extensively in her time at ABN and have a shared belief that brand communication, innovation and strategy is strongest when rooted in quality research and insight.

“We can’t wait to show clients old and new across the region how Firefish’s thinking and experience can help them to grow across the world.”