The company recruits participants for qualitative and quantitative market research studies in the UK and internationally.

It also offers additional services including moderation, screener design and questionnaire scripting.

Prior to his most recent role as client services manager at Central Fieldwork, Francis (pictured) began his career at Indiefield.

Francis, founder and director, GuineaPig, said: “I’d always dreamed of starting up my own agency and spent years building my network and waiting for the ‘right time’ but that time never seemed to come.

“When Covid-19 struck and people everywhere were being laid off or furloughed, it struck me that there is just as much risk in employment right now as there is in entrepreneurship.”