NEWS9 September 2013

Federated Sample and Decipher platforms integrate

North America Technology

US — Federated Sample and Decipher have integrated their market research platforms.

The integration of Federated Sample’s Fulcrum online sampling platform and Decipher’s Beacon market reaearch survey and reporting platform aims to allow users to manage all phases of a research project, from survey creation to sample management to reporting

President of Federated Sample Michael McCrary said: “Integrating with Decipher’s Beacon technology is a huge leap forward for our users, who now have access to yet another sophisticated tool to manage every step of the sampling process. The Fulcrum and Beacon combination eliminates the need for redundant work when programming surveys and fielding in Fulcrum.”