NEWS5 October 2011

Federated Media to acquire analytics provider Lijit Networks

M&A News North America

US— Federated Media Publishing, which provides advertising services to small websites, has acquired Lijit Networks, whose services include online audience analytics.

Lijit’s CEO Todd Vernon and COO Walter Knapp become EVP of technology and SVP of platform revenue at Federated Media, reporting to CEO Deanna Brown.

Lijit’s audience analytics tool provides information on demographics, behaviour, search activity and advertising performance through a dashboard.

The combined company will reach more than 77,000 online publishers.