Using FashionPlaytes’ online community of over 880,000 tween girls at FPgirl.com, Toluna will offer its clients the opportunity to gain insight into girls using the site’s polls, quizzes and other interactions.

Dana Stanley, VP of research at FashionPlaytes, said: “Over the years, our community has guided the evolution of our brand, our product line and our user experience. It’s a natural next step for us to empower these girls to have that same kind of influence with other brands. Working with Toluna we can enable an even greater level of communication between the next generation of shoppers and forward-thinking consumer brands.”