The ‘Fairgen Twins’ platform offers simulated market research based on panel data from Cint, Dynata, Bright Village and Emporia Research.

Users can conduct simulated survey studies and interact with digital twins – virtual models of real respondents – individually to extract more detailed information.

Businesses can also use the platform to create digital twins for their own internal use, based on their past research data.

Founded in 2022, Fairgen is an AI business specialising in synthetic data and digital twins for market research. Based in Tel Aviv, Israel, and operating internationally, the company raised seed funding of $8m in 2024.

Through the platform, Fairgen aims to support decision-making across product and strategy development, including testing prototypes, optimising pricing and analysing brand perception.

According to the company, it will allow businesses to remove the speed and cost barriers associated with traditional research, foster continuous insight and increase research accessibility.

Samuel Cohen, co-founder at Fairgen, said: “By making simulated research and insights available at the click of a button, we’re creating what we see as a decision operating system, one that lets organisations understand and act on customer behaviour with unprecedented speed and scale.”