NEWS28 August 2014
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NEWS28 August 2014
US — Advertisers can now target Facebook ads based on the strength of a user’s phone signal when they visit the social network.
The idea is that advertisers can use this information to limit data-heavy ads – such as videos – to users with a strong 4G connection, and run ‘lighter’ ads on those with weaker connections.
The new targeting works across all of Facebook’s ad units, including auto-play video ads and in conjunction with all other targeting options, according to an article in Advertising Age.
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