Facebook unveils new measurement tools for retailers

US — Facebook has launched a series of tools aimed at businesses with a physical location. 

Facebook b2b ads crop

The tools are intended to drive visits to shops, as well as measure the visits and in-store sales following a Facebook mobile advertising campaign. 

Local Awareness adverts show people shops nearest to them and offer calls to action such as ‘get directions'. A new shop locator function within these adverts shows a map of all locations that a business has nearby, which people can click on to see information about nearby locations. 

Shop visits, a new metric in adverts reporting, allows advertisers to better understand shop traffic after having run a Local Awareness advert. It can be used to see how many people visit a shop after having seen the campaign, to optimise ad creative, delivery and targeting based on shop visits, and to analyse results across shops and regions to plan and optimise future campaigns.

Another added feature, the offline conversions API, allows businesses to match transaction data from their customer database or point-of-sale system to adverts reporting.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts