NEWS11 July 2017

Eyeota partners with YouGov

Data analytics New business News North America

US – Audience data business Eyeota has joined forces with YouGov to build a database of consumer opinion and behaviour data across the US, UK and Germany.

YouGov’s data will be incorporated into Eyeota Data Marketplace giving brands and agencies better insights into their consumers and their preferences for improved targeting.

The data segments will be available through a number of distribution platforms.

Ted Marzilli, CEO of YouGov Data Products, said: “With the continued growth of programmatic across industries, more brands are taking a customer-first approach to their advertising strategies.”

“Our partnership provides marketers and advertisers with rich audience data to help them understand customers and their behaviors on a deeper level, enabling them to deliver better online experiences.”

Kevin Tan, CEO and co-founder, Eyeota, said: “These types of details give marketers and advertisers a window into how consumers behave and think, from brand preferences to general interests, to help them pinpoint exactly how they should be targeted.”