TwentyCi factual property data covers the entire house purchasing cycle, including pre-movers, move planners, nest builders and homemakers.

Eyeota will integrate the data and ensure that no points of personal data are exchanged to enable the matching process of TwentyCi data with Eyeota’s online profiles.

TwentyCi property data is activated digitally through the Eyeota Audience Marketplace and made available across various platforms for programmatic advertising campaigns.

Paul Hickey, director of digital solutions at TwentyCi, said: “We have seen that audiences at significant home-moving stages have a higher propensity to spend on categories such as auto, retail and finance. TwentyCi is very excited to partner with Eyeota to connect brands and marketers to this potentially high-spending audience.”

Aaron Jackson, managing director, EMEA, Eyeota added: “The demand for real estate audiences is on the rise. In the past 12 months, we have observed a 3.3x growth in demand for real estate audiences.”