NEWS24 July 2017

Eyeota partners with Nativo

New business News North America

US – Audience data company Eyeota has teamed up with native ad tech platform Nativo to give publishers, marketers and agencies audience data.

Eyeota audience data covers user preferences and interests across a range of topics, including technology, health & wellness, finance, B2B, social media and politics.

Justin Choi, CEO at Nativo, said: “The accelerated adoption of native advertising demands increasingly sophisticated and robust targeting capabilities to ensure persistent relevance to global customers.

“Through our partnership, brands will now reap the benefits of significantly increased content-to-conversion by reaching more relevant consumers with our proven native executions.”