Ex-YouGov’s Britton joins PwC

Britton joined YouGov in 2008 as UK CEO and was appointed UK chief executive and EMEA chief operations officer in 2011. He left the company in January of last year. 

In his new role, he will work with r2i to drive further growth in domestic and export markets and oversee the digitalisation of its business model.

“Tim Britton is a well-known name in the research industry who played a key role in transforming YouGov into a global brand that has embraced innovation to stimulate growth in domestic and international markets.

“We are fortunate that Tim has agreed to work with PwC’s r2i centre of excellence at a time when our global business is expanding and our development of new data sources, data analytics and new research technologies is creating significant market opportunities.

“This is an exciting time for an industry in the midst of dramatic change and at PwC r2i we are expecting to play an increasingly major role in this change.”