NEWS10 November 2009

Ex-Research International USA chief launches new agency

New business North America

US— Industry veteran Doss Struse and a group of executives have launched a new research and consulting agency, Definitive Insights.

Struse (pictured) was previously CEO of Momentum Market Intelligence, CEO of Research International USA and oversaw political pollster Intersurvey’s repositioning into business consultancy Knowledge Networks.

The new firm offers both qual and quant research and consulting services to clients and has offices in Portland and Seattle.

Struse will serve as managing partner at Definitive Insights, working alongside David Lineweber (former president of Momentum Marketing Intelligence), Brian Cavato (ex director of research at Harte-Hanks Marketing Intelligence) and Ben Kim-Gervey (former research director at Hall & Partners).

He said: “Definitive Insights will fill a major gap in the market intelligence space by delivering insights and tools that help managers plan and make both strategic and tactical decisions – with a focus on tangible, financial-based implications and outcomes.”

Struse told Research that several clients, including Portland Gas & Electrics, have already signed up to use the firms services.