Working across 12 markets in Apac, the group of cultural insight and strategy consultants offers insight, foresight and strategy services and curates specialist regional teams in response to briefs.

The group has had over 40 contributors to date, working across 20 methodologies.

Australia-based independent research and strategy consultant Winkler led Crowd DNA’s cultural insight and strategy for Apac until earlier this year. Prior to Crowd DNA, Winkler was head of insight for Apac at Vice Media.

Writing on LinkedIn about launching the collective, Winkler said: “I’ve been working in cultural insight and strategy across Asia-Pacific for a long time, and recently I’ve noticed a lot changing. Budgets are leaner. Timelines are tighter. Expectations are higher. Brands are expected to do more with less, while navigating an increasingly complex and fast-moving landscape.

“To keep pace, brands need smart, simple, affordable/scalable and local insight and strategy solutions built for a fast-moving cultural climate.”

Winkler said Magic Gold would use modern research methods and take “an agile approach” to its work with brands.

Pictured: Screengrab of Magic Gold’s website homepage