The Culture Studio’s services include qualitative, in-house cultural strategy and insight, brand consulting, semiotics and project support, and insight-based product development and training.

Chalmers (pictured) has previously held senior qualitative and media roles at Ipsos Mori, Flamingo and Initiative as well as client-side positions at Universal Music and the BBC.

The collective is currently comprised of three practitioners – Chalmers alongside Alice Ellen and Mischa Gilbert.

Operating as a network of independent research and strategy consultants, it plans to expand over the coming months.

Chalmers said: “We have worked across the industry – drawn from different sectors – but we share the same vision and ethos for how we approach cultural research and strategy – and are united by a model of cultural analysis we've developed that informs what we do and how we do it.  

“As a collective, we flex together for larger scale and international studies, but we still have freedom and control to do our own side projects and consultancy gigs. Within the next 12 months, we'd like to have a shared physical studio space working alongside creatives from other parts of the industry.”