NEWS12 April 2021

Marketing and research collective Crater Lake & Co launches

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UK, US & CANADA – Members of the media and insights industries have launched Crater Lake & Co, a collective combining marketing analytics, creative strategy, media planning and market research.


The collective’s specialists are based in London, Toronto and New York.

Fiona Blades, president of market research business Mesh Experience (pictured), is a founding partner, alongside Brian Jacobs, former media planner at Leo Burnett, Carat and Universal McCann; Hilary Woods, global executive planning director at Mcgarrybowen, and David Beaton, co-owner of advanced analytics company Custometrics.

Crater Lake & Co has been established to formulate a ‘single narrative’ for marketers, comprising analytics, research, strategy and media planning. Mesh Experience will act as the research partner for the group. 

Brian Jacobs said the collective would work with clients to “make the most from their marketing investment”.