Vogel arrives at the media agency after nearly four years with PHD as senior vice president and director of research, prior to which she spent five years as director of media research and insights at OMD.

She has also held research roles at BBDO Worldwide and Ketchum Advertising.

Media Storm co-founder Craig Woerz said: “With Judy’s addition we’re now poised to begin providing set-top box mapping and custom research that bridges digital behaviour with the behaviour of television viewers.”