DataLabs are staffed by data scientists who are called on to support strategic marketing and risk-management decisions by applying analytics, machine learning and statistical methods to clients’ own proprietary data and Experian’s consumer and commercial credit data and demographics.

Recent projects include product recommendation systems, income estimations, and historical spend probability calculations and algorithms.

Haller (pictured) has been with Experian for more than six years, and already oversees its North American DataLab. However, the company is also investing in two more labs – one in London, the other in Sao Paulo – which Haller will also be responsible for.