Experian acquires behavioural analytics business

The agreement will see NeuroID’s behavioural analytics tools available through CrossCore on the Experian Ascend Technology Platform as a fraud detection capability.

The integration will allow clients to monitor and analyse people’s real-time digital behaviour, such as how they input information into a website.

Robert Boxberger, president of Experian’s North American identity and fraud business, said: “Our acquisition of NeuroID highlights our commitment to provide our clients with world-class data, analytics and insights to prevent fraud.

“Together with NeuroID, we’re excited to build new blended offerings that detect risk but also empower businesses to confidently navigate the online landscape and trust in their transactions.”

Jack Alton, chief executive at NeuroID, said: “We are in a new era of fraud driven by AI. Companies are under immense pressure to rapidly innovate and advance their approach to fighting fraud.

“By joining forces with Experian, we’re looking forward to helping companies confidently navigate this new era with solutions that enable more secure and frictionless experiences.”