The pair worked together for 15 years at Kadence International in the area of data collection and their new business will offer market research companies and management consultancies advice in international data collection.

Donnelly (pictured) has led global data collection teams and prior to Kadence worked at Harris Interactive. Russell was operations director at Kadence.

Donnelly said: “We have witnessed a time of great change in the international data collection field, especially on the quant side where even with B2B audiences we have seen a growth of online panels and a much greater level of sophistication with CAPI jobs across Asian markets.

“It can be a minefield trying to find the appropriate methodology and approach for any given audience, and we can use our combined knowledge to guide clients through these challenges. Experience has taught us that communication is the key to success for any international fieldwork study, so we look to work with clients in a collaborative and flexible manner.”