NEWS29 November 2010

Ex-Greenfield chief Angrisani backs Opinionaided developer

Financials North America

US— Former Harris Interactive and Greenfield Online CEO Al Angrisani has invested in Kurani Interactive, a digital marketing firm and the developer of quick-polling web platform and mobile app Opinionaided.

Angrisani and Chuck Chesler, an angel investor in the crowdsourcing space, have pumped a combined $275,000 in to the business, adding to the $500,000 seed investment the firm previously secured.

Founder Dan Kurani said the most recent cash injection is part of “a larger investment commitment we anticipate to close within a few months”.

He said Angrisani and Chesler’s funds would be put towards marketing and enhancing the Opinionaided application, which is available on iPhone, iPod Touch and iPad, with an Android version launching soon.

The app and website works by letting users upload pictures – of an outfit they plan to wear, say, or a DVD they intend to buy – and getting other users to vote and comment on whether they are in favour or against.

Facebook and Twitter integration means Opinionaided questions can be shared by users within their own social networks.

Kurani plans to allow brand owners to piggyback on this platform, integrating paid-for questions in among the stream of user-generated polls.