Burrows (pictured) left Flamingo in February having worked at the agency for more than 24 years. He was part of the team that set up the business in 1997 and held various global leadership positions, including running its Mumbai officer for two years, before returning to London to resume his group role.

Zoetrope will deliver ‘cross-cultural’ human and cultural insight to guide brand strategy, innovation and communications.

With Burrows’ experience working across sub-Saharan Africa, India, Latin America and East Asia, a core part of the Zoetrope proposition will be to help clients navigate the complexities of emerging markets.

The agency will be based in London but is looking to partner with a network of talent across the world.