NEWS20 October 2011

Ex-ComScore CPG specialist joins Perception Research Services

North America People

US— Shopper research agency Perception Research Services International has appointed Mary Cooper as vice president of account management.

Cooper was previously vice president of CPG marketing solutions at ComScore, and has also worked in consumer insight roles at Kraft Foods, Anheuser-Busch, Information Resources and Lipson Alport Glass.

At Perception, Cooper will be responsible for developing and presenting findings from CPG and shopper research to clients such as Kraft and McDonald’s.

Scott Young, the firm’s vice president, said: “Mary’s expertise in shopper and design research and her in-depth knowledge of CPG business challenges make her qualified to help our clients improve their in-store marketing efforts and win at retail.”