Eva Laparra appointed as group president at Medefield
Laparra (pictured) joins from Sermo, where she held the role of managing director for Europe. Prior to her time at Sermo, she served as senior vice-president of European Operations at Vision Critical, and co-founded All Global.
She also serves on the programme committee for the European Pharmaceutical Market Research Association (EphMRA).
Medefield offers fielding capabilities through its global directory of physicians, LiMA (Leaders in Medicine Atlas), and programming, hosting, translation, and data processing capabilities. The company has offices in the UK, US and Hong Kong.
Stuart Bartlett, chief executive of PSL MD&A Domain, added: “Eva’s wealth of industry experience and her commitment to creating and delivering value-added services for our clients has us very excited about the future for Medefield.
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