According to the study, a total of €9.13 trillion is available to European consumers in 2015 for spending and saving, which translates to an average purchasing power of €13,636 per capita for the 42 countries included. Compared with last year, this is a 4.2% increase per capita in purchasing power.

This level varies substantially across the continent: consumers in Europe’s top 10 countries have at least 1.5 times the average European purchasing power; Liechtenstein has 4.5 times the European average. The four most populated countries — Germany, Great Britain, France and Italy — make up 40% of Europe’s population and nearly 60% of its purchasing power.