NEWS18 September 2014

European marketing confidence ahead of other regions

News UK

UK — Marketing confidence in Europe increased 4.2 points from August to reach 60.2, according to Warc’s latest Global Marketing Index (GMI).

The Europe measure of 60.2 was higher than that recorded globally where the GMI was 56.4 (up 2 points from August); in the GMI a value of 50 indicates a neutral sentiment.

Marketer optimism in Europe appeared to come on the back of improvements in trading conditions: marketing budgets rose for 21st consecutive month and staffing levels continued to rise.

In other regions the Americas’ GMI was 56.0, a 0.8 point rise from August and Asia Pacific’s was 54.5, 2.7 point increase from last month.