European marketing confidence ahead of other regions
The Europe measure of 60.2 was higher than that recorded globally where the GMI was 56.4 (up 2 points from August); in the GMI a value of 50 indicates a neutral sentiment.
Marketer optimism in Europe appeared to come on the back of improvements in trading conditions: marketing budgets rose for 21st consecutive month and staffing levels continued to rise.
In other regions the Americas’ GMI was 56.0, a 0.8 point rise from August and Asia Pacific’s was 54.5, 2.7 point increase from last month.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments