European consumer optimism in decline
Economic expectations have fallen in almost all countries in GfK’s Consumer Climate Europe study for the third quarter of 2014. The company’s consumer climate index for the EU 28 is currently at 4.2 points, compared with 9.1 points – the highest value since April 2008 – in the previous quarter.
Structural problems with France and Italy’s economies, the low level of inflation and major conflicts such as those between Russia and the EU, the war in the Middle East and the threat posed by the Islamic State have been cited as potential factors in this result.
In the UK, where economic expectations have dropped by more than 13 points (but still sits at a healthy level of 24.6 ), the impact of the Scottish referendum on independence was given as a potential influence on the decline. The fact that Scotland voted to remain part of the UK and that the general economic data is good means GfK expects the value to improve.
Full results can be found here.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments