Eumetra currently has offices in Milan, Rome and Lugano, and its new London office will be led by Marco Gastaut (pictured), who will act as chief executive office for Eumetra International.

Before joining Eumetra, Gastaut was managing director of growth for Europe at Toluna MetrixLab, with prior roles in companies such as Holden Pearmain Research and GfK.

Eumetra was founded in 2015 and operates in more than 100 countries. It is part of an independent group of companies focused on industries such as market research, communications and digital.

Matteo Lucchi, president and chief executive officer at Eumetra Group, said: “The opening of a new office in London is part of the strategy of continuous investment implemented by Eumetra in recent years, to support the needs and development strategies of customers.

“We are happy to inaugurate this new chapter in our history with Marco Gastaut, a long-time professional in the sector and a profound connoisseur of the European market.”

Gastaut added: “Eumetra International overarching goal is to represent a point of trusted reference in the field of research based consultancy for the international market research community and for multinational companies that, in order to develop their business globally, base their decisions on marketing research.”