The two companies announced their partnership last year and the launch of Iris marks the fruition of that.

Iris is fully hosted in the cloud and features powerful market research data handling and advanced data visualisation in an easy interface. It means both novice and advanced users can create their own customised online, interactive dashboards in minutes.

Jérôme Sopoçko (pictured), founder of Askia, said: “Through this partnership we are effectively combining our expertise in analysis and reporting to create a very compelling proposition for the industry.”

Benjamin Rietti, CEO of E-Tabs, added: “Today it’s not enough for market research providers to just pay lip service to the online reporting concept; clients are demanding cutting-edge visualisations and platforms that respond dynamically to their needs. The market research industry has been trying to shoehorn behavioural insight tools to force them to understand market research’s unique data structures and reporting needs, and Iris changes all of that.”