NEWS18 January 2010

Essential names Leithal’s Lacey as qual associate director

People UK

UK— Steven Lacey, the former head of Leithal Thinking in London, has joined media research specialists Essential Research as associate director for qualitative.

Prior to Leithal Thinking, Lacey held qual roles at Farm, Rosenblatt and HPI Research, and before that worked as a media planner at Carat.

He specialises in social, branding and advertising research and has worked with clients including the BBC, Channel Four, COI, Nike and the Home Office.