EQT reportedly eyes Kantar bid

The company is one of a number of private equity firms interested in the sale of the WPP-owned business, which is being led by Goldman Sachs.

A source told the Telegraph that EQT had yet to submit a formal bid.

Following the departure of chief executive Sir Martin Sorrell last year, WPP announced it was seeking a ‘financial or strategic partner’ for Kantar as the group looks to reduce its debt.

Analysts have previously valued Kantar at £3.5bn.

EQT has owned a majority stake in market research technology firm FocusVision since 2015. Last month, it was reported that it was exploring a sale of the business.