NEWS10 May 2010

EphMRA commissions study of web-connected doctors in BRIC countries

Europe New business

SWITZERLAND— The European Pharmaceutical Market Research Association (EphMRA) has hired three agencies to conduct research into the internet usage and attitudes of doctors in Brazil, Russia, India and China.

The research will focus on general practitioners and specialist physicians, exploring their use of the internet both at home and at work, connections speeds and their willingness to participate in online surveys.

EphMRA says it will make results available free of charge to its members to help inform their use of online research in the so-called BRIC countries.

Handling the research is Medimix in Brazil and China, Evalueserve in India and Top of Mind in Russia.