She joins the firm from Hall & Partners, where she was a partner and provided senior-level consulting on both quantitative and qualitative research projects.

Earlier in her career she had a spell with Research International.

Engage Research director Lyndsay Peck said: “Alexa’s experience, track record and enthusiasm in this area will enable us to bring a fresh approach to the increasingly complex world of brand and communications and design something truly valuable to a client’s business, even on the most modest budget.”