NEWS21 December 2011

EmSense’s Moses takes neuroscience role at Ipsos

North America People

US— Former EmSense strategy and analytics chief Elissa Moses is joining Ipsos next year as executive vice president of neuroscience and emotion.

Moses broke the news on Twitter, saying she would start in the role officially on 3 January.

She had been with EmSense, a neuromarketing research firm, since 2007. EmSense has ceased trading pending the outcome of a “sales process” it has been engaged in since September – though sources say an asset sale, rather than a sale of the whole business, is the most likely outcome.

Prior to EmSense, Moses was a managing partner of Grey Worldwide, president of the Brain Group and a director of global consumer intelligence and strategy for Philips Electronics.