Beginning in early June, Effective Measure will attach online polls to 700 tagged websites across the UAE, Saudi Arabia, Kuwait, Egypt and Jordan, to source data from people visiting the sites via mobile devices.

Brendon Ogilvy (pictured), Effective Measure’s managing director for the MENA region, said: “The undeniable shift from desk-bound to hand-held devices highlights the evolution of the MENA audience, so agencies and publishers really need proven mobile audience data to stay ahead of the game.”